Blog
Grow your business with a 360 Degree Digital Marketing Strategy
- 27 March 2012
- Written by Craig Wilson
Here at NLYZR we love talking about search engine optimisation and helping companies to be found on the first page of Google. But we also know that search is only one part of a successful web strategy.
Our sister company Sticky has developed a comprehensive and proven approach to online marketing which includes NLYZR. Its called the Sticky 360 Degree Digital Marketing Strategy and covers all the crucial areas most organisations need to address in order to succeed online.
The Sticky 360 Degree Digital Marketing Strategy is the result of years of experience working with a range of leading organisations on their online marketing. It includes:
Website Business Plan - a comprehensive audit with key observations and recommendations for developing a superoir online presence.
Organic Search Engine Optimisation - utilising NLYZR to meet strategic search goals.
Social Media Marketing Strategy - developing a plan for increasing results from relevant social networks.
Website Conversion Rate Optimisation - how to increase website conversion rates so that traffic becomes something more valuable, like enquries and sales.
Database Marketing Plan - have more potential customers opt-in to receive regular news and messages.
Content Marketing & Generation Plan - after all, the key to any successful online marketing strategy is great content, as this post and infographic explains.
Digital Marketing Analytics - measure whats important so that you can continually refine and improve your online strategy.
Mobile Marketing Strategy - the widespread use of smartphones and tablets mean that you need a plan for mobile computing.
This approach really works. Sticky have assisted organisations such as Colliers International, ACRF, Kinetic, Promax, WSPA, Countrytell, Lake Macquarie City Council, Terry White Chemists and Community CPS achieve better results online using these strategies. They can help you too.
4 Steps Web Designers Need to Deliver Minimum Viable SEO
- 23 February 2012
- Written by Craig Wilson
You owe it to the world to make your website search engine friendly. Yet why do so many designers and developers ignore search engine optimization (SEO)?
We asked a few for feedback and the typical responses were:
"SEO is too complicated and requires a lot of knowledge"
"I'm not sure where to get started"
"I'm just not an expert in this stuff"
It's this perceived complexity of SEO that causes most designers and developers to ignore the largest source of web users entirely. It's a big problem.
As a designer you only need to be minimally good at SEO right out of the gate. Your goal should be simply to let Google access and understand the pages on each site, not hit number one against all competitors immediately.
SEO is easiest when you think about it before you start coding. About 2 hours of upfront thought can save you weeks of frustration in the future and help you clients immeasurably. Think about SEO when you are sketching out the basic navigational structure of the site on a sheet of paper. There are literally hundreds of "advanced tips" that are best ignored at this stage unless you've done this before. That stuff will eventually matter, but avoid SEO "feature creep" for now.
How does Google search work? VIDEO
- 26 April 2012
- Written by Craig Wilson
Google search is an extremely deep and complicated process to explain and its no wonder that most people find it a complete mystery. This 8 minute video from Matt Cutts at Google is the best current explanation of how Google search works. It is well worth taking the time to view before using NLYZR to optimise your website in line with Google's best practices.
How a photographer increased his website traffic 10 times over in one week
- 20 January 2012
- Written by Craig Wilson
Josh Stunell is a talented young photographer living in Newcastle who specialises in seascape photography and portrait photography.
In late 2011 Josh took part in the NLYZR Wordpress Wednesday promotion and was the lucky winner that week. What he received was free membership to NLYZR and optimisation of his webiste for two selected search terms.
Within 5 days Josh's website had reached first place for the precise term we'd targeted and 6th place for the broader national version of the term (he's now 4th nationally).
But its what happened next that is really exciting. As Josh explained in a post on his own site, his "website traffic increased ten times over" in the space of a week.
Thats what its all about for us. Better search rankings leads to more traffic for targetted terms which leads to more qualified leads, inquiries and customers.
The truth is that NLYZR loves Wordpress sites and businesses tend to achieve great results quickly when they optimise their Wordpress sites follwing the NLYZR recommendations.
In Josh's case the changes were easy and the results outstanding.
If you'd like to improve your search rankings and drive more traffic to your website join NLYZR (membership is FREE & comes with 5 reports to get you started) and put us to work.
