Stats and Facts
Research proves shopping time starts online
- 06 September 2011
- Written by Craig Wilson
Whether or not your business relies on purchasers buying online, ranking well in relevant search results can still contribute to your marketing success.
Online product research has become a significant part of shopping, whether the purchase itself is made online or not.
Here are 2 key reasons why Search Engine Optimization (SEO) matters either way:
- 50% of shoppers will spend 75% of their total shopping time conducting online research.
- 4/10 shoppers start their online research using a search engine.
A poorly optimized website not ranking highly in search is missing out on qualified website visitors ready to make their buying decision before they head to the bricks & mortar store.
Want to see how well your website is optimized? Check out our free Web NLYZR & test your site now!
Source: PowerReviews
