More Reasons Why It's Essential to Optimize Your Website for Google
- 31 August 2011
- Written by Super User
It's essential to optimize your website for Google, which holds 95% of the search market share in Australia.
Statistics released by Google last year, and shown below, indicate why you need to be found easily on Google. Particularly significant is the number of Google queries never seen before, which speaks volume for longtail search, which is something that every business can use to their benefit.
- Proportion of Google users in the United States making more than one query per day: 7 out of 10
- Proportion of Google users in the United States making more than 10 queries per day: 1 out of 7
- Fraction of Google queries, duplicates excluded, never seen before: More than 1/3
- Fraction of Google queries, duplicates included, never seen before: More than 1/5
- Average amount of time it takes a user to finish entering a query: 9 seconds
- Average amount of time it takes Google to answer a query: Less than 1/4 second
- Number of search quality improvements made by Google in 2009: 540, ~1.5 each day
- Proportion of Google result pages that show a map in search results: 1 in 13
- Average increase in driving distance on weekends vs. weekdays on Google Maps: 11km
These are all US stats, and apply just as much in Australia, where Google holds an every greater market share.
Appearing in Google search results is an important component of inbound marketing and you can maximise your opportunities by making sure your site is well optimized.
How does your website stack up? Test it using NLYZR's free tool to find out whether it's search engine friendly.
