7 Basic Internet Marketing Tips that Will Transform Your Business
- 31 August 2011
- Written by Super User
The Internet is littered with requests for online marketing tips. Questions like, “How do I get onto first page of Google?”, “How do we get more traffic to our website?” and “How do we turn website traffic into sales?”
These are the questions that Internet marketers get asked and answer each day, as being found online is the reason that most business websites exist.
So here are some of our basic Internet Marketing Tips:
Tip 1: Get your on-site Search Engine Optimization right
It is amazing how many sites have little or no on-site optimization. Businesses are not getting the most out of their investment if they, or their web designer, don't address search engine optimization (SEO) requirements. Keep in mind that a flashy looking site isn't necessarily well optimized, and that no matter how pretty it is, it is unlikely to rank well in search results unless the on-site SEO basics are accounted for. Want to see how well your website is optimized? Get a free report here.
Tip 2: Get your off-site Search Engine Optimization right
Off-site optimization can help to include your Google PageRank, and boost your ranking in search results, as well as increasing the amount of qualified traffic reaching your website. This is because off-site SEO is built around the inbound links to your website (i.e. links foming from other root domains). A greater number of links from high quality, relevant websites can help improve your site's performance. Strategies to improve your off-site optimization include producing high quality, valuable content that other people are likely to link back to & share, submitting your website to legitimate industry-specific directories & spending time engaging with other relevant websites & forums.
Tip 3: Include a blog on your site
Blogs are a great marketing tool that can be used to build and retain the number of visitors to your website. They are also great for search engines, which regard regular fresh content very highly. Blog posts are an opportunity to share interesting & specific information, which can encourage others to link to your site. Their content can also be more casual & discussion-based, allowing your business' personality to shine through. By optimizing each & every blog post, you can also improve your ranking results & the number of keywords by which people can reach your website via search.
Tip 4: Use social media to amplify
Social media sites like Facebook & Twitter are a great way to share news and links to your latest blog posts. This can help drive traffic to your site and build a community of engaged followers or fans. Keep in mind that using these networds to spam or put the hard sell on your audience isn't recommended. When done well, social media can significantly amplify your online presence. Social sharing & engagement are now also influential on search rankings for Google and Bing.
Tip 5: Have a traffic conversion strategy
To get the most out of your online investment, you need to convert the traffic that you've built up via your blog, social media and SEO into genuine enquiries, sales & leads. Depending on your business, you will have specific goals for your website, which could include people downloading a brochure, or filling out an enquiry form. There are a range of techniques you can employ to achieve this, and yet so many sites fail to make the most of their traffic. You wouldn't ignore potential customers if they called, or came into your office, would you?
Tip 6: Analyse, Analyze, NLYZR
However you spell it, it is absolutely essential to monitor and analyse the results of your search engine optimization and conversion strategies. This allows you to continue to adjust and improve your website over time. Using tools like Google Analytics paired with NLYZR can help you keep track of your progress.
Tip 7: Repeat
The online world, and your customers, are always changing. Website optimization should be regarded as an ongoing strategy, not one that you can walk away from once your site is performing well. Your chances of maintaining your results greatly increase if you continue to go through this process and make adjustments to your website as necessary.
These tips cover the basics, and by addressing these your can be confident that you are on the way to making the the most of any online opportunities that arise. You can get started by assessing your on-site optimization using our free NLYZR tool.
You might also want to read A 9 point plan for perfect inbound marketing
