Every Page on Your Website is an Opportunity
- 30 September 2011
- Written by Craig Wilson
How many pages does you website have? If you have a blog, how many posts have you published?
Good content drives traffic to websites and sharing your content on social networks can deliver even more traffic, but for long lasting results optimization is the key.
Every page and every post on your site is an opportunity for you to be found in search. That can mean tens, if not hundreds, of keywords around your business and industry that could be delivering visitors to your website every week.
Unfortunately most website owners think that optimization starts and ends at their home page. Sure, this is usually the most visited and most linked to page of most websites, but it doesn't mean you shouldn't be taking advantage of the opportunities your other pages can present.
Take the time to look at your website traffic analytics to see which are the most visited pages or posts. Is each of them well-optimized? Is there room to get another keyword working on that page? If so, do it.
Do you have pages with reasonable PageRank and inbound links? Don't waste them, they're too valuable. If you're not sure, Members can run pages through NLYZR to determine which have the most inbound links.
One of the keys to online success is having lots of content optimized for relevant search terms delivering a long tail of traffic. It will work for you day and night with very little additional effort required. Don't waste these opportunities.
As an NLYZR Member you can generate recommendations on how to optimize any page of your website for any search term. Test your site's overall optimization for free or join and start optimizing today.
