Our Story

We didn't set out to create a web application, we just wanted to find a better way of doing things.

NLYZR was originally born in 2009 as an internal process for optimizing our clients websites. Search engine optimization was becoming an increasingly important part of our agency and we wanted to streamline the process as much as possible. Before we knew it we were using NLYZR to optimize websites for Colliers International, WSPA, ACRF and many more. The good news was that it worked extremely well and led to more clients. The bad news is that search engine optimization can be a tedious and time consuming process. We needed to make it faster and easier.

By mid-2010 we had a fully automated version of NLYZR up and running. Anyone was free to use our Web NLYZR while we continued to use and improve our Page NLYZR internally. We used NLYZR to launch and optimize a major new website for Promax in North America with stunning results. Competing against tech giants like CAS, SAP and Oracle, Promax rapidly rose to the top of search results and won significant new business. It was time to find out how far we could take NLYZR.

We decided to keep improving and developing NLYZR in order to release it as a fully-fledged web application that anyone could use. Our overriding principle was to keep it simple, clear and easy-to-use. We wanted to give business owners and marketers the information they really need to compete successfully online, even if they weren't web geeks themselves.

In order to ensure that NLYZR was as simple and effective as we thought it was, we released it to dozens of small business owners to trial with no additional information or instructions. Soon the results came flooding back in:

"My web traffic has increased 256% in one month,"

"I have more than doubled my inquiry rate,"

"We've gone from nowhere to first page of Google already."

In short, NLYZR works. We have simplified the optimization process and give you just the crucial information you need to know to succeed. We have also developed a comprehensive Knowledge Base of tips, advice and the very latest inbound marketing thinking to help you stay ahead of the pack. Once again, the Knowledge Base is the information and processes we use ourselves every day to manage modern online businesses for our clients and ourselves.

Our story isn't over. Right now we are developing more features and services to make online marketing easier and more effective. Before long these will also become part of NLYZR so that you can use them too.