The truth about how to rank on Google

For most business owners being found of the first page of Google for a range of searches seems to be an unobtainable goal. You know you need to be there, you know it will deliver more traffic to your website and more sales to your business but you never seem to turn up on the first page.

The truth is that it really isn't that hard to get your website to rank on Google for dozens of searches, you just need to tick the right boxes and understand what Google likes.

4 things that Google likes

1. A fresh, regularly updated website.Google tends to favour websites that roll out a steady stream of content. If your site isn't updated at least once per month (it'd be even better if it was weekly) then you're sending a message to Google that your site is stale and doesn't need indexing (re-checking by Google's clever little spiders and bots) quite as often. If your site isn't being indexed as frequently then new information is not going to show up in search results quickly.
2. Relevant content. Google's whole search business is based upon delivering the best, most relevant responses to search queries. Relevant content is material that addresses the search. Your site should be publishing content that addresses potential customer's needs and questions. These days Google punishes sites that try to "game" their system to deliver irrelevant results.
3. Popular sites. Google's theory is that if your website is "popular" then it must be good and more likely relevant. Most traditional SEOs are obsessed with having lots of other sites linking to their websites. Its true that this is a sign of a website's popularity but you can do other things to make your site "popular" in Google's eyes, including sharing posts on social networks, email newsletters that link back your website for content and publishing studies, survey or reports that others in your industry or the media might be interested in.
4. A webpage that ticks most of the Google algorithm boxes. While their algorithm has always been cloaked in mystery, the main areas of your website that Google is looking at is fairly straightforward. This is where NLYZR comes in.

The myth of Google PageRank

Most people believe the only way to rank high on Google searches is to have a strong PageRank (the score from 0 to 10 that Google attributes to every webpage... its named after co-founder Larry Page) and that can only be achieved by having a large number of very popular websites linking to you.

The truth is that while high PageRank is good, thorough on-page optimisation is better. Most of your competitor's websites won't be well optimised (our research shows that 87% of websites are badly optimised for search) so the only reason they land higher on Google is due to higher PageRank. They are beating you by default; somebody has to come first, even if they aren't well optimised.

The truth is that to beat your competitors on Google you don't need to have the perfectly optimized website, you just have to be slightly better optimized than them.

This is why many NLYZR customers with low Google PageRank are able to beat much larger competitors in Google search results. By using NLYZR and ticking all the boxes they win searches and beat their competition.

Richard Windeyer, a mortgage broker, used NLYZR to move his small site to first place on Google in one of the most competitive industries against much bigger players. His enquiry rate and signings have risen significantly ever since.

You CAN achieve great Google search results FAST

Most "experts" will tell you that it can take months and even years to get your site on the first page of Google. Don't believe them. They make their living out of monthly fees and pursuing slow link building and buying strategies. Unless you are paying for success its in their interests to drag the process out.

We have seen a new web page go from nowhere to the first page of Google results in as little as 2 HOURS. A more standard timeframe is around a week if all the boxes have been ticked and the website doesn't have any major issues that are preventing Google from indexing it properly.

Steph Hinds from Growthwise Accountants saw her new website leap onto the first page of Google results for 5 different search terms within 2 days of implementing the NLYZR recommendations.

The truth is that you can rank on the first page of Google FAST if you simply do all, or most, of the things Google likes.

You don't need to be a geek or web guru to win Google searches

NLYZR (pronounced analyzer) demystifies search engine optimisation so that the average small business owner or marketing manager can take charge of this crucial marketing function. You can either implement the recommendations yourself or give them to your web designer or IT department to do, knowing they finally have all the information they need to get the job done right. No excuses, no delays.

Josh Stunell, a professional photographer, used NLYZR to leap to the top of Google search results within 5 five days. He's now beating much larger national competitors despite being a small independent business.

Great Google results don't need to be expensive

Traditionally leading SEO experts have charged thousands of dollars to work on your website to steadily promote it up the Google rankings, and then charged ongoing management fees. Even then, there are no guarantees of success.

The truth is that great Google results don't need to cost thousands.

Membership of NLYZR comes with 12 months access to our Knowledge Base and the NLYZR Page Optimization Tool. We also start you off with 20 free NLYZR reports (you can run them on any web pages you want). You could use them to optimize up to 20 pages of your site straight away.

Test your website now - it's free and only takes 20 seconds - to find out how well optimized it is for Google search. Then, if you'd like to start increasing website traffic and attracting motivated customers to your website, join NLYZR and begin improving your site today.